Context:
Presentation created to show the benefits of artificial intelligence in different areas of an organization, and how it can be used to enhance internal results and of its customers, at Microsoft's Building the Future event.
Goal: Strengthen the positioning at a technology event, with a case study of innovation and AI in the organization.
Solution: Creation of a visual concept with illustrations and the creation of a character that represents artificial intelligence. This character was essential to give structure to the narrative and explain the content in a precise and appealing way, and to make a connection with the future that emphasizes the benefit of artificial intelligence in companies and businesses.
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