Context:
A talk at one of the biggest digital marketing events in Portugal - Marketing Masters, given by the CEO of Mini-Nasa, Luís Diogo.
Goal:
Increase awareness in the market, reinforce authority, stand out with a unique and differentiated presentation and attract leads.
Solution:
Work on the presentation's storytelling to make communication more direct and persuasive, and develop an impactful visual concept in alignment with the Mini-Nasa universe. To do this, we used the metaphor of space and included videos, animations and surprising transitions, to create a cinematic effect that held the audience's attention from start to finish. The call to action at the end of the presentation generated 300 qualified leads, an increase in newsletter subscriptions and around 700 social media new followers.
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