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MITSUBISHI

THE CLIENT

Mitsubishi Fuso is one of the leaders in the manufacture of commercial vehicles. It is part of the Daimler Truck Group, responsible for the commercial light trucks up to a gross weight of 7.5 tonnes. Currently, 140,000 Canter units are built and distributed all over the world.  

THE CHALLENGE

To develop an engaging and surprising presentation for a world convention of the brand in Dubai about the success case of Mitsubishi Fuso in Portugal.

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