We all know that the videos circulating on the Internet have an impact on our daily lives. Furthermore, if we think about it, corporate videos also impact our opinions on brands and products. However, corporate videos aren\u2019t used only to communicate with the consumer \u2013 importantly, they are also used in internal communication. This might include training employees, presenting institutional content, and spreading the culture and integration within a company.<\/p>\n
There are several advantages in using video in the communication of a business. We\u2019ve selected five important ones:<\/p>\n
1.\u00a0It facilitates content assimilation:<\/strong>\u00a0a study conducted by HubSpot Research states that 72% of people prefer to watch videos than read text to get informed about a brand. This actually shows that\u00a0a picture is worth a thousand words.<\/em><\/p>\n 2. It creates an emotional connection with the audience:<\/strong>\u00a0integrating storytelling into videos results in memorable stories and builds emotional connections between the brand and the audience, thus enhancing these relationships.<\/p>\n 3. It contributes to a better perception of the corporate identity:<\/strong>\u00a0a video can communicate the company\u2019s essence, personality and values. Since it is a complete medium of communication, it brings together the most important aspects.<\/p>\n 4. It is helpful and affordable for HR:<\/strong>\u00a0it can be the ideal tool for training new employees and the team \u2013 it\u2019s easy to disseminate, and it can be watched as many times as you want!<\/p>\n 5. It stimulates quick learning:<\/strong> according to Forrester Research, 90% of the information transmitted to the brain is visual information, which is processed 60,000 times faster than textual information. For this reason, video has been appearing in the main results of Internet search engines \u2013 meeting the high demand for tutorials \u2013, since it presents the content in a way that fosters a clearer and more direct way of learning.<\/p>\n In addition, this valuable communication tool may be adopted by any company, from the most traditional ones to startups, since the success of all businesses has a story ready to be told.<\/p>\n Video is a complete medium, and it can engage the audience in ways that few media can. This way, the value of the content will be recognised, and the business can disseminate its message effectively.<\/p>","protected":false},"excerpt":{"rendered":" Simple point-and-shoot digital cameras can give surprising quality when they have the right lenses and sensors. Because they are totally automatic in focus and exposure, they just have to be pointed at a subject and clicked. They have limited capabilities for controlling the image, although even very inexpensive cameras often have white balance controls. <\/p>","protected":false},"author":7,"featured_media":5943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentations"],"acf":[],"_links":{"self":[{"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/posts\/5942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/comments?post=5942"}],"version-history":[{"count":3,"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/posts\/5942\/revisions"}],"predecessor-version":[{"id":10456,"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/posts\/5942\/revisions\/10456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/media\/5943"}],"wp:attachment":[{"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/media?parent=5942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/categories?post=5942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slidelabpresentations.com\/en\/wp-json\/wp\/v2\/tags?post=5942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}